CASE STUDY

Supporting screening innovation in women's health

Focus areas:
Locality:
National

Overview

Cervical screening usually requires a woman to attend a healthcare centre to have an uncomfortable procedure by a healthcare professional. Some women choose not to participate in this important health check and may benefit from choosing an at-home self-directed test which can be sent off for testing.

Our impact

Daye was awarded the TIME Best Innovation for 2024 for its diagnostic tampon

147,000 kg

of CO2 emissions saved through the use of Daye tampons instead of travelling to clinic appointments

Daye secured its first paid NHS pilot and published clinical data in BMC Women's Health and the American Journal of Pathology

Valentina Milanova
Founder of DAYE

“HIW offered us invaluable support in terms of strategic advice, networking opportunities, and access to industry experts, which were crucial for our growth. Their support accelerated our market entry by helping us refine our go-to-market strategy and ensuring our products met regulatory standards.

HIW provided us with a level of industry insight and connections that we hadn't found elsewhere, which was instrumental in our journey. We were selected to join the three-year NHS Innovation Accelerator, secured our first paid NHS pilot, were awarded TIME Best Invention for 2024 for the diagnostic tampon, our clinical data was published in BMC Women's Health, and The American Journal of Pathology, and we had a new patent for the tampon and its manufacturing published in the USA.

Valentina Milanova
Founder of DAYE

What did we do 

After reaching us via the NHS Innovation Service platform we arranged valuable discussions with sexual health staff, primary care clinicians and screening managers to understand the pathways better and the governance and evidence requirements for screening programmes.


HIW partnered with Daye as external evaluation partners on various grant applications, and supported successful application to NHS programmes including the Accelerating FemTech programme and NHS Innovation Accelerator.


Meet our Insight team

Meet our Industry and innovation team

How can we help you?

If you’d like to get in touch please
email enquiries@hiwessex.net

More case studies

See all case studies

Events

See all events

News

See all news

Videos & podcasts

See all videos & podcasts

Stay connected, sign up for
our monthly newsletter

Sign up now Funding newsletter