Charlotte joined the organisation in August 2024, bringing with her eight years’ experience in NHS healthcare communications. Charlotte has worked across internal communications, external affairs, brand, press, social media and campaign marketing.
During her time with NHS Blood and Transplant Charlotte worked on the award-winning Organ Donation Law Change campaign and secured extensive press coverage to maintain blood stocks ensuring enough blood for patients. Charlotte developed and launched the first Living Kidney Transplant Scheme which funded community and faith organisations to positively engage black, Asian, mixed race and minority ethnic communities in living kidney donation. In addition to this she worked with significant community leaders and figures in local government to help address health inequalities.
She qualified with a BSc (Hons) degree in Business Management in 2012 followed by a MA in International Marketing and Communications both from the University of Surrey.
Charlotte is a passionate about patient involvement in system design and ensuring patient communication is accessible. This has led her to become a patient advocate sitting on two governing bodies as a lay member – Serious Hazards of Transfusion (SHOT) and Safety of Blood, Tissues and Organs (SaBTO).
Her voluntary work led to her being awarded the Percy Lane Oliver Memorial Award from the Royal College of Pathologists. This was in recognition for her Services to Transfusions Medicine and she has also received the HSJ Patient Safety Award on behalf of the SHOT team she supported.