FLY Mama Perinatal Trauma and Loss Support Bundles: An Evaluation Framework

The FLY Mama bundles are provided via an online platform and support women and birthing people during their childbearing years. The bundles support pregnancy, the postpartum period, and experiences of perinatal trauma and loss. A trauma informed online platform provides accessible and professional guidance through several support bundles to meet the needs of each individual. The bundles consist of live classes, a library of video resources, and a private online community.

The Health Innovation Wessex Insight team was commissioned to co-design an evaluation framework and logic model to support a real world evaluation of six support bundles offered by FLY Mama. The evaluation framework includes a logic model and evaluation support guide.